Social Media Platforms

Best Social Media Platforms for Digital Marketing


Social Media is a social media platform where people socialize and engage with each other. Social Media becomes have been an essential part of every person in their life. It allows you to create content and share it with social media friends and also reach a specific audience. Social Media platforms are very common and easy ways for marketers to reach new customers.

Although we are talking about social media marketing and social media platform is not the only one. There are many social media platforms that can help marketers to reach new customers. These platforms are different from each other but their functionalities are the same from each other. So In this article, we discover the Best Social Media Platforms for Running Digital Marketing.

Why Marketing on Social Media Platforms are Important?

The total number of people who used social media platforms worldwide are 4.74 billion users in October 2022 which is almost equal to 60% of the total population of the world.

The social media platforms which come to the top of the list are Facebook (Meta), Instagram, LinkedIn, Twitter, etc. These platforms are the most used and engaging platforms all over the internet. In this digital era where people become socialized, they also became their businesses online. That means if you can’t engage with your social customer audience you will lose your business. These best Social Media platforms can help you to grow your online business goals like

  • Increasing your website traffic
  • Brand Awareness
  • Engaging with your business audience
  • Create brand identity

when you engage with your audience on social media platforms, it will become easier for you and your business to achieve marketing goals. That’s why these Social Media Platforms are best for Running Digital Marketing. Let’s Explore them

Facebook (Meta)

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Meta known as Facebook is the most popular and widely used social media platform. It has more than 2.97 billion active monthly users in the third quarter of the year 2022 and which makes it at the top of the list in Social Media Platforms. The businesses which are running on Facebook are understandable with the intent of the audience who comments and follows.

A chatbot is an option added by Meta (Facebook) that allows you to send updates and stay connected with your audience. You can create Ads and target your audience based on age, location, gender, Interest, Education level, etc in Facebook Ads Manager. It also allows the user to create their custom audiences from their list of phone numbers or email addresses.

Another interesting option is that you can also target your website audience you visit your website through the Facebook pixel. If you have a business you must have a Facebook page and ensure to update and engage with your audience.


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Twitter is another social media platform that allows users to share articles, images, and other types of information. Many users come here to find the latest news about their related topics on Twitter. It’s a popular social medial platform because there are 450 million monthly active users in 2022.

It’s the best marketing platform for those companies that share their content on a regular basis. The User can also share links to new blog posts. You can also create Ads on Twitter like Facebook with your target audience and grow your business.


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LinkedIn is the best social media platform for professionals and an effective tool for digital marketing. You can use LinkedIn to keep your audience updated about your business.

According to Forbes, LinkedIn is the best platform that can grow your business. you can update your audience regarding your business, create a job and also find a job, and many more. It also generates more traffic to your website.


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Instagram is the highest user engagement social media platform that market your brand. It’s a photo-sharing social media platform where users post images and engage with the audience. It’s a popular social medial platform because there are 2 Billion monthly active users in 2022. It is owned by Facebook now and the advertising options are the same as Facebook.

Instagram hashtags are the best part of Instagram for marketers to reach a large audience. The Instagram audience can be expanded through stories and live video features.


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Youtube is a video-sharing platform that is owned by Google. Youtube has 2.6 billion+ monthly active users. It is basically a video search engine where you can find any video related to your topic.

It allows marketers to create a video about their business products and services and share it with the audience.


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Tiktok is a video-sharing platform where people create and share their content with their audience. It becoming the most popular social media platform with 1.8 billion monthly active users.

It’s the best platform to help the user to peek at your business and make the business profitable. It will very helpful for marketers to engage with audiences at a large scale and grow the business.


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Pinterest is a fast-growing social media network similar to Instagram that is used for sharing products. Pinterest has 433 monthly active users in 2022. If you are running an e-commerce business, interest is a must for your business.

You can create boards and pins in interest and also save the pins or boards of another one. It’s a basically photo-sharing platform where you can share your product images and grow your leads.

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